People say long copy is dead. I disagree. To prove them wrong, I wrote this print ad for Urban Ladder’s The Honestly Good Sale in January 2016. Unfortunately(?) the sale did pretty well by itself and we decided not to spend on print.

I’m still putting it up here because I thoroughly enjoyed writing it and hope someone will enjoy reading it. If you do, please leave a comment. It would be heartening to know that our tribe isn’t dead.