Communications strategist | Writer | Editor
No faff, only action.
For 13+ years, I’ve been helping people and organizations tell great stories.
As a content strategist & writer for brands in lifestyle, technology, education, urban transport, consulting, social development, and personal finance.
As a consulting editor at Writer’s Side, Asia’s #1 literary agency for authors. And as a personal essay consultant for hundreds of MBA / MS applicants.
In my last corporate role, I was the creative head at Urban Ladder. Check out my profile on LinkedIn. Since mid-2018, I’ve been an independent consultant, taking up two kinds of work.
#1 Brand communication
I work with D2C and B2B brands to help them:
- discover and shape their brand voice
- tell their story effectively on different channels
- plan their initial content strategy and calendar
- co-create brand and communication playbooks
Sometimes, I stay on to mentor the in-house creative team, helping them establish best practices, become creative on demand, and balance the call of creativity with the needs of the business.
#2 Freelance writing
I ideate, plan, write, and edit as the situation demands. I’m especially good at case studies, long form (in-depth stories, thought leadership articles), marketing content (ads, website and landing pages, e-books, explainer videos), and email newsletters.
The kind of writing I no longer do: one-off blogs, product descriptions, ad films, radio, social media posts.
You can see some of my work here:
- Creative work for brands
- Branding & design commentary for The Hard Copy
- Perspectives on startups, growth & design for Moneycontrol Business
- Writing for B2B
- Communication playbooks
- Emails & newsletters
- Social media
- Features, essays & fiction (bylines in HuffPost, Deccan Herald, Film Companion)
- Personal blog
And some client feedback here.
If you think I can help you, do get in touch.