Social media

A comic series for DataviCloud

Articles & Blogs, Brand, Social media

In October 2023, I began working with DataviCloud, a Chennai-based startup by ex-Freshworks founders. They are building a data platform for small to mid-sized businesses, which will make accessing, handling, and visualising organizational data ridiculously easy.

Over the last few months, we’ve worked on refining the brand messaging, writing useful articles/guides on building a data culture, and sharing these on social channels (for now, that’s LinkedIn.) You can read the blogs here and follow updates here.

I want to talk particularly about a fun content project we’re doing.

Much of analytics and BizOps in any fast-growing business is absolute chaos. The only way to get through each day is to look at the humorous side of things. How do we reflect that in the brand messaging? Vikas (CEO, Co-founder) had the idea of creating a comic series featuring Penguins (they’re adorable and already dressed in suits!) as characters in just such a work setup. I have a ball coming up with funny ideas and writing the dialogues each week. And Ruchi Shah, a talented illustrator, visualises them with amazing attention to detail.

Predictive analytics delivering bad news.

Secret Santa Gift Ideas for the Entire Growth Team (slideshow)

Techies celebrate Valentine’s Day

A Sales guy, a Marketer, and a Product Manager walk into a meeting room…

Calling Unicorns, Soonicorns, Chimeras & Yalis

It’s 2024 but some things haven’t changed.

Go-To-Market or Get-The-Eff-Out!

What it’s like to be the only data person in the room

Sam Altman says ChatGPT will soon be doing everything. Until then, we have to deal with humans.

DataviCloud is still building their product and I am building their comms strategy—there’s lots to do. But I am thrilled that we’ve already got some great feedback.

Copywriting for cultsport

Brand, Emails, Social media

Part of the cult.fit family, cultsport is a new line of business for all things sport: workout equipment, activewear, nutraceuticals, and more. cultsport aspires to speak in an energetic, clear, relatable voice, with a focus on showing up and being a wee bit better everyday. From June to October 2022, I worked with their marketing team on store banners, ads, and emails. Here are a few.

A fun fitness email: If you could pick only one fitness equipment to work out at home, which one would you pick? A complicated choice, much like evaluating candidates.

In-app store banners: Workouts aren’t always work—they can be fun! I’ve tried to bring out that spirit in cultsport’s app banners, which inspire and sell (because CTR!)

What’s the Good Word?

Brand, Emails, Social media

When I first joined Urban Ladder, I didn’t know many design and decor terms. So, chenille meant nothing to me. Neither did console table, sectional, armoire, or chaise. We knew that many of our customers would be in the same boat and would appreciate a simple, pithy explanation for such “technical” terms. From that thought came a series of creatives that we put out through our (then) wildly popular newsletters and social media channels.

We called the series What’s the Good Word? It featured a helpful bunny (why not!) who would explain lesser-known terms to our readers. Design credits: Rumman Rizvi

When the Urban Ladder rebrand happened in 2017, we upgraded the design to something even cute and with two bunnies. This series got good feedback, so I have no idea why we didn’t do many more of them!

Wordtoons GRE Flashcards

Brand, Merchandise, Print

Thousands of Indian engineers take the GRE each year and a majority of them struggle with the Vocabulary section that requires them to know the contextual meanings of words not used in everyday conversations.

Wordtoons is a set of GRE flashcards designed especially for Indian GRE aspirants. Through visual cues and silly vernacular clues, they make learning fun and help the words and their meanings sticky.

I conceptualized ~150 of these flashcards and worked with an illustrator to get them created. These are offered as part of the GRE course material at CrackVerbal and also retailed on Amazon.