Nourish Mantra is a US-based brand that offers vegan, paraben-free skin and hair care solutions, made in India using traditional Ayurvedic principles. The brand believes that real beauty comes from real wellness, not just of the body but also of the mind and the soul. They wanted to highlight these principles and beliefs in their story and online platform.

I helped them craft their brand story and the founder’s journey, and wrote the content for the first set of pages for the website, including setting the style and tone of their communication: succinct, honest and warm.