Most promotional email is intrusive, annoying, and rarely offers anything of value. So when we started the Urban Ladder newsletter back in 2013, we set ourselves a lofty goal. To create email that people actually look forward to.
Today, Urban Ladder’s reader base is one million strong and our unsubscribe rate is less than half the industry average. And it are possibly one of the few brands in India whose email newsletters are widely read, loved, and Tweeted about regularly.
What is the “secret sauce” we are using?
Gowri N Kishore 