Social media

A comic series for DataviCloud

Articles & Blogs, Brand, Social media

In October 2023, I began working with DataviCloud, a Chennai-based startup by ex-Freshworks founders. They are building a data platform for small to mid-sized businesses, which will make accessing, handling, and visualising organizational data ridiculously easy.

Over the last few months, we’ve worked on refining the brand messaging, writing useful articles/guides on building a data culture, and sharing these on social channels (for now, that’s LinkedIn.) You can read the blogs here and follow updates here.

I want to talk particularly about a fun content project we’re doing.

Much of analytics and BizOps in any fast-growing business is absolute chaos. The only way to get through each day is to look at the humorous side of things. How do we reflect that in the brand messaging? Vikas (CEO, Co-founder) had the idea of creating a comic series featuring Penguins (they’re adorable and already dressed in suits!) as characters in just such a work setup. I have a ball coming up with funny ideas and writing the dialogues each week. And Ruchi Shah, a talented illustrator, visualises them with amazing attention to detail.

Predictive analytics delivering bad news.

Secret Santa Gift Ideas for the Entire Growth Team (slideshow)

Techies celebrate Valentine’s Day

A Sales guy, a Marketer, and a Product Manager walk into a meeting room…

Calling Unicorns, Soonicorns, Chimeras & Yalis

It’s 2024 but some things haven’t changed.

Go-To-Market or Get-The-Eff-Out!

What it’s like to be the only data person in the room

Sam Altman says ChatGPT will soon be doing everything. Until then, we have to deal with humans.

DataviCloud is still building their product and I am building their comms strategy—there’s lots to do. But I am thrilled that we’ve already got some great feedback.

Copywriting for cultsport

Brand, Emails, Social media

Part of the cult.fit family, cultsport is a new line of business for all things sport: workout equipment, activewear, nutraceuticals, and more. cultsport aspires to speak in an energetic, clear, relatable voice, with a focus on showing up and being a wee bit better everyday. From June to October 2022, I worked with their marketing team on store banners, ads, and emails. Here are a few.

A fun fitness email: If you could pick only one fitness equipment to work out at home, which one would you pick? A complicated choice, much like evaluating candidates.

In-app store banners: Workouts aren’t always work—they can be fun! I’ve tried to bring out that spirit in cultsport’s app banners, which inspire and sell (because CTR!)

What’s the Good Word?

Brand, Emails, Social media

When I first joined Urban Ladder, I didn’t know many design and decor terms. So, chenille meant nothing to me. Neither did console table, sectional, armoire, or chaise. We knew that many of our customers would be in the same boat and would appreciate a simple, pithy explanation for such “technical” terms. From that thought came a series of creatives that we put out through our (then) wildly popular newsletters and social media channels.

We called the series What’s the Good Word? It featured a helpful bunny (why not!) who would explain lesser-known terms to our readers. Design credits: Rumman Rizvi

When the Urban Ladder rebrand happened in 2017, we upgraded the design to something even cute and with two bunnies. This series got good feedback, so I have no idea why we didn’t do many more of them!

Creative strategy for shumee toys

Brand, Social media

shumee is a sustainable toy brand that aims to bring back the joy of play through simple, colourful wooden toys that nudge children’s creativity. They help children develop age-appropriate skills subconsciously during play, without thrusting the mandate of learning on them.

I’ve been a creative consultant for shumee since August 2018, mentoring the amazingly talented in-house team (a trio of writer, designer & social media manager.) Together, we create play ideas for moms in many fun formats, send out a popular weekly newsletter (30K loyal readers, 35% open rate and 0.15% unsubscribes), share resources on our blog, and during the pandemic, ran a parenting podcast.

Here’s one of my favourite campaigns from the many we’ve done.

shumee’s audience is almost entirely composed of parents, particularly moms. The focus for the brand is to have conversations around parenting and play that are relatable and meaningful to them. #Momspeak was a social media feature we created to give a light spin on parenting young children, particularly toddlers and pre-schoolers.

The series was well-received on social media, with many readers coining their own #Momspeak words including Mombie and Momogram!

#HaftaChallenge 2018 by Give India

Brand, Social media

As a communications consultant, I helped the team at Give India conceptualize and roll out the Hafta Challenge in October 2018. It involved getting people to sign up for a 7-Day Giving Challenge during Daan Utsav, India’s largest giving event.

Every day, a new challenge would be unveiled; these ranged from surprising a food delivery boy with a treat to leaving a book for a stranger. Participants had to take up the challenge and share their experience with us using #HaftaChallenge.

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Social Media Response:

The campaign was well-received with 800+ sign-ups and participants sharing later that the week-long giving exercise was a ‘life-changing experience’ and ‘an unparalleled feeling’.