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Wordtoons GRE Flashcards

Brand, Merchandise, Print

Thousands of Indian engineers take the GRE each year and a majority of them struggle with the Vocabulary section that requires them to know the contextual meanings of words not used in everyday conversations.

Wordtoons is a set of GRE flashcards designed especially for Indian GRE aspirants. Through visual cues and silly vernacular clues, they make learning fun and help the words and their meanings sticky.

I conceptualized ~150 of these flashcards and worked with an illustrator to get them created. These are offered as part of the GRE course material at CrackVerbal and also retailed on Amazon.

An Honestly Good Ad

Brand, Print

People say long copy is dead. I disagree. To prove them wrong, I wrote this print ad for Urban Ladder’s The Honestly Good Sale in January 2016. Unfortunately(?) the sale did pretty well by itself and we decided not to spend on print.

I’m still putting it up here because I thoroughly enjoyed writing it and hope someone will enjoy reading it. If you do, please leave a comment. It would be heartening to know that our tribe isn’t dead.

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