Part of the cult.fit family, cultsport is a new line of business for all things sport: workout equipment, activewear, nutraceuticals, and more. cultsport aspires to speak in an energetic, clear, relatable voice, with a focus on showing up and being a wee bit better everyday. From June to October 2022, I worked with their marketing team on store banners, ads, and emails. Here are a few.

A fun fitness email: If you could pick only one fitness equipment to work out at home, which one would you pick? A complicated choice, much like evaluating candidates.

In-app store banners: Workouts aren’t always work—they can be fun! I’ve tried to bring out that spirit in cultsport’s app banners, which inspire and sell (because CTR!)