When I first joined Urban Ladder, I didn’t know many design and decor terms. So, chenille meant nothing to me. Neither did console table, sectional, armoire, or chaise. We knew that many of our customers would be in the same boat and would appreciate a simple, pithy explanation for such “technical” terms. From that thought came a series of creatives that we put out through our (then) wildly popular newsletters and social media channels.

We called the series What’s the Good Word? It featured a helpful bunny (why not!) who would explain lesser-known terms to our readers. Design credits: Rumman Rizvi

When the Urban Ladder rebrand happened in 2017, we upgraded the design to something even cute and with two bunnies. This series got good feedback, so I have no idea why we didn’t do many more of them!