As a communications consultant, I helped the team at Give India conceptualize and roll out the Hafta Challenge in October 2018. It involved getting people to sign up for a 7-Day Giving Challenge during Daan Utsav, India’s largest giving event.

Every day, a new challenge would be unveiled; these ranged from surprising a food delivery boy with a treat to leaving a book for a stranger. Participants had to take up the challenge and share their experience with us using #HaftaChallenge.

Social Media Response:

The campaign was well-received with 800+ sign-ups and participants sharing later that the week-long giving exercise was a ‘life-changing experience’ and ‘an unparalleled feeling’.