Yo Mama jokes have been historically used as offensives. For Mother’s Day 2018, we decided to give them a positive spin to underscore how brilliant moms actually are.

We shared these posts on Instagram and Facebook and asked people to come up with their own positive Yo Mama jokes. This led to some interesting conversations about casual sexism. The campaign was especially well-received because it is true in spirit to gender sensitivity and respect, two values that are core to Urban Ladder.