LitMart, an initiative by Bangalore Literature Festival, is India’s first and only pitch platform for aspiring authors. It gives first-time writers pitch their book ideas to the Who’s Who of the publishing world, including commissioning editors, literary agents, and publishers.

To generate interest in LitMart, we created 30-word pitches for bestselling books with the hashtag #PitchesWork. These were put out as promoted posts on social media, resulting in a significant increase in the number of submissions received.